FIC x Helloomedia — Education Meets Aspiration
With FIC offering a pathway to one of the world’s top universities, our influencers brought the story to life for Indian students — with clarity, warmth, and trust.
Education Counsellor
Role
2025
Year
FIC Campaign
Project
FIC Campaign Leader
Trusted Voice for Study Abroad Opportunities
Idea
As a trusted education counsellor, We recognized the need to make study abroad accessible and relatable for Indian students. The FIC campaign was designed to tell authentic stories of aspiration and opportunity, positioning education as a life-changing journey.
Insights
Through understanding student and parent concerns, We crafted content that addressed fears, clarified processes, and built trust. Insights from audience engagement helped refine storytelling to focus on empathy, clarity, and actionable guidance.
Execution
We created a content strategy centered on storytelling, breaking down FIC’s Direct Pathway Program with clear, empathetic guidance. Conversion-friendly prompts like “Comment ‘FIC’ for info” and deadline-driven posts drove inquiries and action, achieving high engagement.
Creator Performance
A student-first content approach that builds trust, clarifies study abroad processes, and drives action through storytelling and engagement.
@thisis_alaska (467K followers)
Delivered 300K views, 4,000 likes, and 1,500 comments. The content sparked strong engagement and drove high visibility for the campaign.
@rbanjali.codes (126K followers)
Achieved 25K views, 300 likes, and 50 comments. Effectively targeted a niche tech audience with focused content.
@careerwithhina (106K followers)
Brought in 10K views, 50 likes, and 17 comments. Contributed to overall campaign awareness, with potential for greater engagement in future efforts.
@techpaywithvishal (58.3K followers)
This post sparked strong engagement, reaching 12K views with high interaction through 100 likes, 30 comments, and 33 shares — a solid performance!
Campaign Results
Total Leads Converted
Hot Leads
Total Revenue Generated (approx.)
The campaign successfully combined strategic influencer marketing with clear messaging, resulting in high-value conversions and strong ROI.
Content Portfolio
Engaging content focused on guiding Indian students through FIC’s study abroad opportunities, building trust, and driving inquiries with clear, empathetic storytelling.
HellooMedia
We manage social media, helping you grow and monetize your online presence effectively through strategic influencer marketing and brand collaborations.
Delhi, India
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